Summer 2024 is bursting with exciting Holi-News, and we have the most thrilling update for you: We are officially in Germany!
This launch, or rather a series of launches, holds a special place in our hearts. Germany is not just another market for us; it’s where our start-up was born, where our founding team works, and where countless supporters of our journey reside. So, entering the German market feels like a unique blend of newness and a heartfelt homecoming🤭.
You can now find our delicious Holi-Snack Crackers on the shelves of over 100 independent organic stores across Germany! Curious to find your nearest store? Look it up here🔎.
We don’t just place our products anywhere. Every supermarket we partner with shares our values and commitment to sustainability. This thoughtful placement ensures that our mission carries through to the sales stage. It’s important for us to collaborate with retailers who understand and support our vision.
For large retailers, giving space to a start-up instead of established products is always a risk. That’s why we’re delighted and grateful to announce that starting August 15th, Holiroots will be expanding its presence to Rewe ROTH, and shortly after to Globus and more. Each of these partnerships has a unique story behind it—be it a pitch at New Food Festival, a win at the Voila! Competition, or a conversation at BIOFACH. These experiences have paved the way for what we hope will be long-lasting collaborations.
Follow our journey on on Instagram and LinkedIn and share your crunchy experiences with us! 😋